The Source of Truth in Marketing Communications
To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.
To establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics.
Inventor of the Market Ready Index concept and methodology.
Award-winning expert in sales and marketing strategy development.
Thought leader in systems development and SaaS platforms.
Focused on organizational and operational efficiency.
MRI was developed to solve a common agency problem: How can we objectively evaluate client communications in order to meet business outcomes?
MRI 1.0 evaluated client marketing communications based on business information and objectives to provide insights and analytics.
MRI 2.0 identified the relationships between related data sets to generate meaningful benchmarks, critical insights, and predictive analytics.
MRI 3.0 leverages a SaaS platform to generate assessment reports, real-time dashboard monitoring, data integration, and artificial intelligence.
The Market Ready Index® Advisory Council
Experts, Analysts, and Academics committed to establishing the Market Ready Index® Standards of Best Practices in Communications.
Members of the Advisory Council are educated in their disciplines, many earning post-graduate and doctoral degrees. They have achieved professional excellence and have established themselves as speakers, authors, and thought leaders among their peers. Many are educators, teaching in colleges and universities and contributing their scholarly research to fellow professionals and students alike. Read more...
Transactional Model of Communications
Key components of Sender, Message, Form, Channel, Receiver, Impact, Noise, and Feedback.
Most communicators measure for Receiver Analytics, the result of the message.
Sender Analytics: Assessing the message before it's sent in order to increase impact.