MRI® Certified Analysts
IMC Experts responsible for Assessment and Consulting based on MRI® best practices.
The Source for Truth in MarCom.™.
Experts in Integrated Marketing Communications
Market Ready Index® Analysts assist clients in utilizing a disruptive marketing technology platform focused on optimizing performance across all channels of communications.
MRI® Analysts are experts in Integrated Marketing Communications, active in the field, and trained on the discipline, system, reporting and monitoring.
Market Ready Index® Certified Analysts
Market Ready Index® Analysts apply objective evaluation to Integrated Marketing Communications.
Chauncey SmithMRI® Certified Analyst
Expert in Fortune 500 Sales and Marketing, Co-Founder of Market Ready Index®
Kevin PopovićMRI® Certified Analyst
Expert in Integrated Marketing Communications, Founder of Market Ready Index
Alice HeimanMRI® Certified Analyst
Author, Speaker, Expert in Sales, Sales Training, Management and Leadership
Miro CopicMRI® Certified Analyst
Expert in Branding, Strategy, Leadership, Professor at San Diego State University
Gary NapotnikMRI® Certified Analyst
Expert in Demand Generation, Marketing Strategy, Advertising, Digital Marketing
Juha HerranenMRI® Certified Analyst
Strategic leader, Marketing, Advertising, and Business Development Expert.
Use Case: Metagenics
“Market Ready Index demonstrated value to our resellers by helping them better understand where they were today and where they needed to be to meet their business goals – and that’s why we launched it to our co-op program nationally.”
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Understanding Market Ready Index® Certified
Market Ready Index® Analysts provide an objective perspective to the leadership and organizations they support.
An expert-level understanding of Integrated Marketing Communications.
Leverages Sender Analytics to optimize MarCom performance and increase ROI.
Facilitates cross-functional collaboration to align and execute against objectives..