MRI® Certified Analysts
IMC Experts responsible for Assessment and Consulting based on MRI® best practices.
The Source for Truth in MarCom.™.
Experts in Integrated Marketing Communications
Our Scope
Market Ready Index® Analysts assist clients in utilizing a disruptive marketing technology platform focused on optimizing performance across all channels of communications.
Our Service
MRI® Analysts are experts in Integrated Marketing Communications, active in the field, and trained on the discipline, system, reporting and monitoring.
Market Ready Index® Certified Analysts
Market Ready Index® Analysts apply objective evaluation to Integrated Marketing Communications.
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Chauncey Smith
MRI® Certified AnalystExpert in Fortune 500 Sales and Marketing, Co-Founder of Market Ready Index®
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Kevin Popović
MRI® Certified AnalystExpert in Integrated Marketing Communications, Founder of Market Ready Index
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Alice Heiman
MRI® Certified AnalystAuthor, Speaker, Expert in Sales, Sales Training, Management and Leadership
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Miro Copic
MRI® Certified AnalystExpert in Branding, Strategy, Leadership, Professor at San Diego State University
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Gary Napotnik
MRI® Certified AnalystExpert in Demand Generation, Marketing Strategy, Advertising, Digital Marketing
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Juha Herranen
MRI® Certified AnalystStrategic leader, Marketing, Advertising, and Business Development Expert.
Use Case: Metagenics
“Market Ready Index demonstrated value to our resellers by helping them better understand where they were today and where they needed to be to meet their business goals – and that’s why we launched it to our co-op program nationally.”
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Understanding Market Ready Index® Certified
Market Ready Index® Analysts provide an objective perspective to the leadership and organizations they support.
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Multi-Disciplined
An expert-level understanding of Integrated Marketing Communications.
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Data-DrivenLeverages Sender Analytics to optimize MarCom performance and increase ROI.
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Technology-EnabledFacilitates cross-functional collaboration to align and execute against objectives..