Miro Copic

Chair of Branding
Market Ready Index® Advisory Council

Member since 2015

Years Experience


Leadership Roles

Years Educating

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MRI Advisory Council, Chair of Branding

Miro Copic is Chair of Branding of the Market Ready Index® Advisory Council, responsible for the oversight and direction of Branding. He is the Co-Founder and Principal Partner at Bottomline Marketing LLC, a strategic brand consulting firm that helps companies unlock significant value in their marketing discipline. For over 3 decades he has spent scaling businesses, turning around divisions and relaunching products for billion dollar, multi-national conglomerates.

Professional Experience

Milestones that qualify Miro to serve as the Chair of Branding of Market Ready Index® Advisory Council.

  1. VP, Marketing,Sales and Product Development,
    News Corporation (SKY Latin America)

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    Employee number 13: focus on leading marketing, sales, public relations and product development functions for Newscorp's satellite TV business in Latin America: $21M budget, 6 direct reports, 50+ regionally based employees.

  2. SVP Marketing & Product Management,
    Hasbro, Inc.

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    Oversaw a marketing budget of $38 million with a global responsibility for over 13 leading brands. Relaunched Dungeons and Dragons, Magic, the Gathering, the first online game at that time.

  3. Lecturer, San Diego State University

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     Lecturer in the MBA Program teaching Strategic Brand Management and Marketing 101 in the School of Business representing SDSU as media speaker on marketing, branding, and business issues

  4. Co-Founder & Principal Partner, BottomLine Marketing

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    Enable companies to better understand how to use their brand and brand extensions towards accomplishing larger key business milestones.