Market Ready Index® provides data-powered MarCom consulting that helps businesses make strategic accountable decisions about their marketing communications.
MRI evaluates all the channels of a client’s marketing communications for effectiveness, based on business goals; branding, marketing, advertising, design, internet, social media, multimedia, public relations, events, and sales. Our real-time dashboard compares business intelligence to human intelligence, provide critical insights that help save time, save money and improve marketing efficacy.
Since 2015, MRI has collected academic knowledge, business information, and industry trends to establish target scores for each business type. These benchmarks, approved by our Academic Council, applied by our methodology enable consistent measurement of all types of communications against others, providing quantitative and qualitative data that helps companies save money, save time and increase efficacy in their marketplace.