The Source of Truth in Marketing Communications
The New Discipline of Assessment for Integrated Marketing Communications.
OVERVIEW
Market Ready Index® Optimizes Performance
Using Data, Trends, and Best Practices to Improve Integrated Marketing Communications
With the MRI platform, our agency can bring objectivity to new clients in order to build trust and relationships.
Our department can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.
Objective Assessment by IMC Analysts
The Market Ready Index® Assessment delivers an objective analysis of an integrated marketing communications (IMC) program: Branding, Sales, Multimedia, Marketing, Events, Public Relations, Social Media, Design, Advertising, and Digital. The resulting MRI Report helps clients better understand how prepared the messages are to meet business objectives.
Analysis within Market Context
Market Ready Index® Analysts provide expert perspective on MRI Reports across all channels of Communications. Secure and confidential, Analysts work one-on-one with clients, agencies, and leadership to understand the data and to discuss the options available in order to make strategic decisions that turn issues into action items.
Real-Time Monitoring of Performance
Market Ready Index® Monitoring provides ongoing feedback that answers: “How are we doing?” Access the MRI Dashboard to compare initial analysis with improvement initiatives to understand impact and efficacy. Integrate business intelligence across all channels to correlate actions to outcomes, providing proof that investments are generating returns.
