MRI® Consulting

An innovative discipline based on data, analysis and best practices of Integrated Marketing Communications.

Innovating Sender Analytics.

Turning data and issues into strategic action items

Our Scope

Market Ready Index® Consultants provide expertise for integrated marketing communications across all channels: branding, marketing, advertising. design, internet, social media, multimedia, public relations, events, and sales.

Our Service

Consultants facilitate the Market Ready Index® framework to examine trends, within context, in order to understand the data, qualify opportunities and provide critical insights on performance.

The MRI® Consulting Process

A disciplined approach to impact performance for Integrated Marketing Communications programs.

  1. 1
    Goals and KPIs

    Identify goals, gain consensus and establish key performance indicators

  2. 2
    Objective and Confidential

    An in-depth review of context, data and analysis for the optimization of marketing investments

  3. 3
    Management and Implementation

    Executive facilitation of meetings, planning, project management and reporting

Discipline is required to manage change. Everything else is fluff.

- James White, Chair of Design, Market Ready Indexu® Advisory Council


The Optimization of Channel Performance

Objective analysis to make informed decisions, improve performance, increase ROI.

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A disciplined approach within context, measured against best practices with human intelligence


An objective assessment from multiple analysts generating both quantitative and qualitative data


An adjunct team member working to support organizational goals, and optimize team performance


Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel


Executive presentation, discussion of data, and channel-by-channel review to improve knowledge transfer


From upload to download, MRI supports clients, agencies and leadership throughout the assessment process

Learn how MRI® Consulting can provide the source of truth for MarCom.

What Market Ready Index® Users Say

Insights from Professionals Who Adopt the MRI Platform

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With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.

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Our department can measure every channel with Market Ready Index, which means we can manage every channel.

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With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.

Chief Executive Officer
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