An innovative discipline based on data, analysis and best practices of Integrated Marketing Communications.
Innovating Sender Analytics.
Turning data and issues into strategic action items
Market Ready Index® Consultants provide expertise for integrated marketing communications across all channels: branding, marketing, advertising. design, internet, social media, multimedia, public relations, events, and sales.
Consultants facilitate the Market Ready Index® framework to examine trends, within context, in order to understand the data, qualify opportunities and provide critical insights on performance.
The MRI® Consulting Process
A disciplined approach to impact performance for Integrated Marketing Communications programs.
Goals and KPIs
Identify goals, gain consensus and establish key performance indicators
Objective and Confidential
An in-depth review of context, data and analysis for the optimization of marketing investments
Management and Implementation
Executive facilitation of meetings, planning, project management and reporting
Discipline is required to manage change. Everything else is fluff.
- James White, Chair of Design, Market Ready Indexu® Advisory Council
The Optimization of Channel Performance
Objective analysis to make informed decisions, improve performance, increase ROI.
A disciplined approach within context, measured against best practices with human intelligence
An objective assessment from multiple analysts generating both quantitative and qualitative data
An adjunct team member working to support organizational goals, and optimize team performance
Comprehensive report and executive summary representing performance and benchmarks by channel and subchannel
Executive presentation, discussion of data, and channel-by-channel review to improve knowledge transfer
From upload to download, MRI supports clients, agencies and leadership throughout the assessment process
Learn how MRI® Consulting can provide the source of truth for MarCom.
What Market Ready Index® Users Say
Insights from Professionals Who Adopt the MRI Platform
With MRI Assessments, our agency can bring objectivity to new clients in order to build trust and relationships.
Our department can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.