MRI® is the Innovator of Sender Analytics
Market Ready Index® is a disruptive marketing technology platform optimizing performance across all channels of communications. The Market Ready Index toolset helps to improve return on investment across all channels of integrated marketing communications (IMC). With data-driven decision-making, MRI® objectively evaluates, accurately monitors, and positively impacts business outcomes.
To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.
To establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics.
Diverse professionals and subject matter experts committed to a common goal: Providing the most comprehensive analysis of an Integrated Marketing Communications program.