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MRI® is the Innovator of Sender Analytics

Market Ready Index® is a disruptive marketing technology platform optimizing performance across all channels of communications. The Market Ready Index toolset helps to improve return on investment across all channels of integrated marketing communications (IMC). With data-driven decision-making, MRI® objectively evaluates, accurately monitors, and positively impacts business outcomes.

Our Mission

To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline, and expert analysis to improve business outcomes.

Our Vision

To establish a new standard of evaluating integrated marketing communications – optimizing human, business, and artificial intelligence that enables data-driven creativity to improve Sender Analytics.

Our Team

Diverse professionals and subject matter experts committed to a common goal: Providing the most comprehensive analysis of an Integrated Marketing Communications program.