MRI® Beta Program
Early access to the most comprehensive analysis of Integrated Marketing Communications.
The Source for Truth in MarCom.™
Access the most disruptive marketing technology
Our Mission
To accelerate the best practices of integrated marketing communications by leveraging proprietary technology, discipline and expert analysis to improve business outcomes.
Your Opportunity
To establish a new standard of evaluating integrated marketing communications – optimizing performance that enables data-led creativity to improve Sender Analytics.
Use Case: Metagenics
“Market Ready Index demonstrated value to our resellers by helping them better understand where they were today and where they needed to be to meet their business goals – and that’s why we launched it to our co-op program nationally.”
Consulting with Context
Market Ready Index® Analysts provide expert perspective on MRI Reports across all channels of Communications. Secure and confidential, Analysts work one-on-one with clients, agencies, and leadership to understand the data and to discuss the options available in order to make strategic decisions that turn issues into action items.
Market Ready Index® Certified CMO
Market Ready Index® certification requires the successful completion of training courses specifically designed for Chief Marketing Officers. These courses provide a foundation for success and a blueprint for organizations adopting the discipline.
CHANNELS
DATA POINTS
Satisfaction
What Market Ready Index® Clients Say
Insights from Professionals Who Adopt the MRI Platform
With MRI Assessments, we can bring objectivity to new clients in order to build trust and relationships.
We can measure every channel with Market Ready Index, which means we can manage every channel.
With MRI, our leadership team can make strategic decisions because the data tells us how to meet our goals.
