Joel Layton

Co-Chair, Integrated Marketing
Market Ready Index® Advisory Council

Member since 2015.

Years Experience

Leadership Roles

Leads Generated

Revenue Generated

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MRI Advisory Council, Co-Chair Integrated Marketing

Joel Layton is the Co-Chair of Integrated Marketing, bringing over 20 years of professional experience to the Market Ready Index® Advisory Council. Throughout his career, Joel has served as a ravenous eCommerce and digital marketing executive, helping multiple organizations throughout consumer electronics, health and wellness, apparel, and business services find solutions that drive customer engagement and generate revenue.

Located in New York Metro |

Professional Experience

Milestones that qualify Shawn to serve as the Co-Chair of Integrated Marketing Communications of Market Ready Index® Advisory Council.

  1. Senior Director, User Experience, Simplexity

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    Developed first mobile site for, leading to a 20 percent increase in revenue as mobile shopping begins.

  2. Vice President, eCommerce & Digital Marketing, Medifast

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    Directed and launched a variety of integrated marketing communications initiatives, including a YouTube takeover which increased brand awareness by 25% and boosted revenue by 15% for the period.

  3. Vice President, Digital Marketing, rue21

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    Owned responsibility of all digital customer acquisition channels and traffic drivers and crafted digital marketing strategy for apparel company rue21.

  4. Vice President of eCommerce and Digital Marketing, ADP

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    Launched first eCommerce-based experience to target digital B2B buyers in the Human Capital Management space.