About the Founder & CEO
Kevin Popovic is the Founder and CEO of Market Ready Index, Inc. He is the inventor of the Market Ready Index concept and the chief inventor of the methodology.
"KP" is an accomplished professional within Marketing Communications. His award-winning agency, Ideahaus, has been recognized by his peers as the "Best Boutique Agency" and "Best Creative Department." His peer-reviewed journal articles forecasted the application of social media in healthcare. His books, "20YEARS Communications" and "Satellite Marketing," demonstrate his understanding of integrated marketing communications and his leadership role within his professional community.