Market Ready Index®

About Market Ready Index® 2018-05-23T15:56:49+00:00

Human Intelligence meets Artificial Intelligence

Market Ready Index® Standards of Best Practices

Market Ready Index® is a comprehensive program that helps business leaders in all industries improve their ability to compete for sales. Since 2015, MRI has used academic knowledge, business information and industry trends to create an annually published Standards of Best Practices.

Developed in collaboration with educators from universities, experts in communications and industry thought leaders that comprise the Market Ready Index® Academic Board, this human intelligence works with our systems artificial intelligence to consistently measure the items and activities in ten different channels of Communications:

  • Branding

  • Marketing

  • Advertising

  • Design

  • Internet

  • Social Media

  • Multimedia

  • Public Relations

  • Events

  • Sales

The Market Ready Index® Academic Board

The Experience of the Academic Board


Years of Consulting Experience


Years of Academic Service


Years of Business Experience