Service design is the process of organizing the people, infrastructure, and methodologies of a business in order to maximize the experience of both employees and customers.

Service design integrates with user experience, but it focuses on a more back-end approach. Rather than zeroing in on customer-facing components, this considers how your business’ team works together from top to bottom. In a restaurant setting, it will analyze how chefs, servers, busboys, and distributors interact to help design and implement the most efficient process possible.

Service design impacts both users and employees by providing a thoughtful, cohesive approach to your organization’s operations. This simultaneously creates better customer experiences and a more organized and productive staff.