User experience refers to a person’s thoughts, feelings, and impressions when engaging with a specific company or its products and services, in both a present context and accumulated over time.
User experience involves the user interface (UI), or the means through which a user interacts with a computer. However, user experience is broader than the intuitiveness of a particular product or service; it also encompasses the information and the content within. This, taken together, combines to form user experience.
![](https://marketreadyindex.com/wp-content/uploads/2021/02/MRI-_0069_8.8-User-Experience.jpg)
User experience shows that you’re meeting your customer’s needs and that your products and services are intuitive and worthwhile. In an ideal sense, user experience will integrate everything you do — your product design, your sound design, graphic design, your marketing, and more — to create seamless products and services which create positive engagement between users and your brand.
References
https://en.wikipedia.org/wiki/User_experience
https://www.nngroup.com/articles/definition-user-experience/