Product design is the process of imagining and executing new products to be distributed/sold.
Product design encompasses the process of conceptualizing and creating new products, using problem-solving to create a particular item with form and function which answers a consumers’ need — even ones they might not know they had. More than simply the physical makeup of the product, though, this refers to its functionality and user experience as well.
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Product design can powerfully integrate or even define your brand. Slim, contoured Coca-Cola bottles, Mini Coopers, and Apple’s iPhones, iPads, Macbooks, and iMacs are instantly recognizable and synonymous with the brands they represent because of their design.