Product design encompasses the process of conceptualizing and creating new products, using problem-solving to create a particular item with form and function which answers a consumers’ need — even ones they might not know they had. More than simply the physical makeup of the product, though, this refers to its functionality and user experience as well.

Product design can powerfully integrate or even define your brand. Slim, contoured Coca-Cola bottles, Mini Coopers, and Apple’s iPhones, iPads, Macbooks, and iMacs are instantly recognizable and synonymous with the brands they represent because of their design.