A website contains a collection of multiple pages hosted in a central location that can be accessed via the Internet. These pages are usually updated, maintained, and edited by an individual or by an organization, presenting a variety of information, from blog content to company information to executive biographies, and more.
Your website connects your brand to prospects, customers, and stakeholders at the tap of a thumb or the click of a mouse. A website can lead directly to sales via online stores or can provide a touchpoint for users to engage with your brand and to view your latest news, products, and services. In today’s Internet age, a polished website is not optional — it’s expected.