Video is a medium that presents audio and visual images to an audience live, recorded, or a hybrid of both. As a foundation for multimedia, video can accomplish a number of communications goals, including storytelling, describing a product or service, or catching the customer’s eye in a visually appealing fashion in order to start a conversation. This form of multimedia can also be repurposed or edited, taking the form of “remixes” which utilize popular and viral formats with a given user’s twists to gain notoriety or exposure.  

Most corporations utilize video, which has led to it becoming compulsory in business communications. It can be watched anytime, anywhere and can be watched any number of times. In this way, a well-executed video can communicate concepts, details, and information in ways that turn suspects into prospects, and prospects into buyers. The investment in video content can be leveraged across various channels to amortize the investment: At events, on social media, or on your website.