Television advertising refers to all advertising efforts which are displayed via broadcast, cable, satellite, and closed-circuit television.

Television advertising puts your company on TV via paid programming, such as a commercial or an infomercial. These ads typically last 30 seconds and feature a combination of audio, text, and video but can occasionally run shorter or longer and may feature celebrity endorsers or spokespeople to convey a message. 

Starting in 1941, television advertising has become a mainstay in business and in culture. With television ads, your company can reach potential customers at home, informing them about a particular product, service, or offer via an engaging medium: their television. Iconic ads stay in social memory, from the famous Apple “1984” ad to the more modern Reebok 2019 “Storm the Courts” commercial, giving your business the chance to make both an immediate and a lasting impression with your audience.