“Technical” refers to the drawings, diagrams, disclaimers, and data that provide specific information to substantiate a statement or claim.

Your content is the subject matter presented by a particular asset, and your technical substantiates it. Using a variety of methods, including visual graphics, text copy, references, and/or test results, technical helps prove the claims you make about your products and services. 

Strong technical is vital for any asset, as it develops credibility and trust with your audience. By incorporating real-world results and factual claims, your company bolsters its brand and positions itself as a leader in the space. 

References

https://www.merriam-webster.com/dictionary/branding

https://en.wikipedia.org/wiki/Branding

https://www.ama.org/topics/branding/