Synthetic reality takes virtual reality a step further, integrating artificial intelligence and machine learning — computer- and algorithm-based systems which interpret, organize, and analyze data — into a user’s experience to create new, adaptive worlds and scenes. With synthetic reality, for instance, a house or office space could anticipate when employees will occupy particular rooms and/or meeting spaces, automatically adjusting temperate, background noise, lights, etc. to accommodate. 

Synthetic reality marks an advancement in virtual and augmented reality, seamlessly integrating the latest technologies to create new, adaptive worlds and/or work environments. For your business, this could mean executing training exercises conducted by simulations of high-level, respected experts in your field or, for dangerous jobs such as firefighters and/or police officers, training in realistic environments without the threat of real, physical danger.