A statement is a collection of words that indicates the nature of all following content to the target audience.
A statement clarifies the company’s mission, communicating its purpose to a target audience using shared language to generate engagement. A short but powerful component, this immediately establishes who you are and what you do while also defining the audience you serve.
![](https://marketreadyindex.com/wp-content/uploads/2021/02/0-4-MRI-Element-Content-1a.jpg)
Statements directly relate to and influence your company’s personas, making them an invaluable metric to track and to score. Done correctly, these provide crucial education and knowledge for a prospective customer, it also sets expectations for future engagement and customer experience.