Social networking relies upon engagement and outreach, using your social media platforms to connect with others to develop relationships. This can be friendly and informal, such as sharing each other’s content, or it can take the form of fixed collaborations to assist in promotions and sales efforts. Executed properly, this can lead to future business opportunities and position your business as a thought leader in its space.

Social networking can generate leads for your business, providing a proven tactic to build your audience on social media. Like co-branding, this tactic encourages you to engage and interact with other brands that may fit your vision and your goals, allowing you to piggyback on other audiences and grow at little to no cost — all while identifying potential partners or prospects.