Schema is the representation of a plan or theory in the form of an outline or model, used and applied to support objectives.

Schema sets the stage for success, providing structure and synergy to unite experiences and knowledge under a structured framework for your business. Strong schema enables your company to understand and implement its decision-making in an easy-to-interpret format.

Schema can save both time and money for your company while also leading to better outcomes. With a structure and template backing decision-making, schema supports business objectives, leading to more positive outcomes in both the short- and long-term. 

References

https://www.merriam-webster.com/dictionary/branding

https://en.wikipedia.org/wiki/Branding

https://www.ama.org/topics/branding/