Sales is the lifeblood of any organization, providing the revenue to fund growth and the flow of consistent customers. A sale is based on the premise that one party, the seller, will provide another party or parties (the buyer(s)) with a product or service for a predetermined cost. By generating revenue, the seller also builds customer relationships and, in most cases, builds the social capital of the seller that encourages future transactions.
This exchange (the sale) is a requirement to generate revenue, to create profitability, to build durable customer relationships, and, in many cases, to organically spread the name and reputation of the seller. By facilitating a steady revenue stream, sales enable organizations to focus on other aspects of their business, assuring they will have the means to explore future opportunities and to grow and develop.