Sales is a critical business system required to effectively identify, develop, manage, enable, and execute a mutually beneficial exchange of goods or services.

Sales is the lifeblood of any organization, providing the revenue to fund growth and the flow of consistent customers. A sale is based on the premise that one party, the seller, will provide another party or parties (the buyer(s)) with a product or service for a predetermined cost. By generating revenue, the seller also builds customer relationships and, in most cases, builds the social capital of the seller that encourages future transactions. 

a businessman writing “sales” on a glassboard

This exchange (the sale) is a requirement to generate revenue, to create profitability, to build durable customer relationships, and, in many cases, to organically spread the name and reputation of the seller.  By facilitating a steady revenue stream, sales enable organizations to focus on other aspects of their business, assuring they will have the means to explore future opportunities and to grow and develop.