Public relations (PR) utilizes nonpaid forms of promotion and information distribution to influence the feelings, opinions, or beliefs about a company. By connecting closely with media entities and/or key figures in a given space, companies are able to use PR to inform their audience(s) about their products or services or about any additional value they can bring to buyers, prospects, or other stakeholders.

Public relations helps you reach the public through a third party (such as the media), allowing you to deliver your message without the attachment of any marketing or advertising motive. This allows you to generate discussions and engagement with your target audience while minimizing spending and building relationships with both media members and prospects alike.