Product placement is a form of advertising in which a company pays for its products, services, or brand imagery to be featured in movies, TV shows, or online video programming.

Product placement brings a company’s goods/services to the screen in exchange for cash or product. In the highly successful cult-favorite movie “Wayne’s World,” they poked fun at the idea of product placement by having the movie’s main characters show off a variety of products and brands, such as Pepsi, Pizza Hut, Doritos, and Reebok in a now-famous scene.

Product placement can provide businesses with an alternative, less overt method of reaching and engaging its target audience. This strategy enables your brand to become associated with beloved characters and figures, integrating into the minds of viewers in a natural way. This form of advertising also showcases your brand in action in real-world settings, allowing the audience to see how they could utilize your products or services in a similar fashion.