Print advertising refers to any advertising efforts which manifest in a physically printed format.

Print advertising brings your brand’s products, services, or message onto the printed page, whether that be in magazines, newspapers, flyers, or brochures. These ads can be full pages, small inserts, photo-only, photo-and-text, or any combination therein. 

Print advertising has shown to convert prospects into customers better than digital-based advertising, even as online forms continue to expand. Print ads offer you flexibility and strong targeting options as well as the ability to be consumed repeatedly rather than simply clicked or swiped away.

References

https://www.lucidadvertising.com/blog/what-is-print-advertising/

https://smallbusiness.chron.com/print-media-advertising-55550.html

https://dictionary.cambridge.org/us/dictionary/english/print-advertising