Outdoor advertising refers to any advertising efforts which reach consumers in public places, outside their place of residence or business.

Outdoor advertising is consumed outside the home or office, spreading your brand’s product, service, or message to the general public. Common examples of this form of advertising include billboards, buses, bus shelters, and park benches.

Outdoor advertising reaches large numbers of people in common spaces, putting more eyes on your brand. These ads also engage consumers in vulnerable times, often when they are bored, waiting, or otherwise receptive to ads, such as waiting for the bus (bus shelter ads) or making their morning commute (billboards).