Newspaper ads utilize print to showcase your company’s product, service, or message in either daily or weekly newspapers. These ads are typically targeted at a specific section of the newspaper in which you wish to engage readers — from sports to business, etc. — and will vary in price based on frequency, color vs. black and white, size, and other factors.

Newspaper ads are proven to resonate with older demographics, and they have maintained relevance throughout major shifts in how and where people consume content. When executed properly, newspaper ads remain a cost-effective solution to generating leads for your business.

References

https://en.wikipedia.org/wiki/Newspaper_display_advertising

https://www.entrepreneur.com/encyclopedia/newspaper-advertising

https://marketing.sfgate.com/blog/newspaper-advertising-types-tips-and-examples