Native advertising is advertising which aligns with the look, feel, layout, and responsiveness of the medium in which it appears.

Native advertising does not immediately look like an ad to a prospect. Instead, native ads completely blend in with the platform, making users believe these images, headlines, videos, or skins are an integrated part of the site/experience. These are often found in social media feeds, or they may appear as “related” or “recommended” content on websites.

Native ads are less disruptive, creating a better user experience than traditional advertising forms. These ads, as a result, usually generate better engagement and click-through rates, creating more opportunities to make sales.