Multimedia refers to a combination of media and content (e.g., text, audio, moving pictures, still images, animation, video, webcasts, streaming video, podcasts) that is delivered electronically.

Your multimedia content can take many forms and can occupy many spaces. By definition, it must contain some combination of media that comprises a final, finished product that is delivered to an audience. A video with narration and a text overlay is a classic example of multimedia. A podcast that streams simultaneously across social media platforms is a more advanced form. 

A well-constructed collection of media can create awareness, engagement, and revenue if it communicates a value proposition that resonates with its audience. A flashy video with a timely message relative to the specific person viewing could be the difference between you converting a suspect into a prospect on social media or causing them to click to another page. Multimedia knowledge and practice is paramount for achieving success for you and your business.