Mobile advertising refers to smartphone- or tablet-based advertising efforts.

Mobile advertising is optimized for smartphones and tablets, allowing users to engage a call-to-action at a click or a tap of the thumb. Common examples of mobile ads include pre-roll video ads on mobile sites, interstitial/pop-up ads, in-app ads, and banners on mobile sites or apps. 

Mobile advertising allows your company to generate quick sales by reaching users in a convenient, familiar location: their mobile devices. These ads also give your company the ability to be creative and to display your products, services, and offers in creative, diverse ways, creating a memorable impression that can lead to customer engagement.