A message is a significant point or central theme intended by the sender to be comprehended by a receiver, often a specific audience or group.

A message goes beyond initial impact, visual appeal, statement, and content and answers the question: What is the sender trying to say? What is the point they are making? This requires comprehension of the receiver, and it may employ various levels of depth and/or a company’s unique voice to generate impact. 

Your message, executed effectively, will resonate with a target audience and position prospects and customers to engage with your company. A message can be educational, newsworthy, or simply fun and engaging — but the purpose remains the same: Entice the consumer to take action.