Media events are typically short, planned conferences which center upon a particular news announcement, speech, or demonstration.
Media events are designed to engage reporters and journalists, giving them an opportunity to ask questions and to take photos/video of newsmakers in an open environment. These sometimes take the form of a “Media Day,” such as the weekly showcase featuring player and coaches interviews prior to the Super Bowl every year.
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Media events are closely related to public relations in that they give reporters a direct line of access to your business and its most newsworthy employees/stakeholders. This allows you to present information and to craft the narrative you wish to project through the news, giving you the opportunity to influence the public perception of your organization.