Launch events bring company executives, company employees, journalists, bloggers, and other influencers together to experience the unveiling of a brand new product or service.
Launch events provide the first look of a new offering to media members and online influencers by presenting your newest work in a controlled, exciting environment. Apple events, which unveil new iPhones, operating systems, or other technology, and Elon Musk’s unveiling of Tesla’s Cybertruck provide perfect examples of these events.
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Launch events can hype your company’s latest, greatest work and generate significant publicity in traditional forms of media and social media alike. These can position your brand as a leader and innovator in your market space, giving you the opportunity to both generate immediate sales in the form of preorders and to attract attention from stakeholders.