Launch events provide the first look of a new offering to media members and online influencers by presenting your newest work in a controlled, exciting environment. Apple events, which unveil new iPhones, operating systems, or other technology, and Elon Musk’s unveiling of Tesla’s Cybertruck provide perfect examples of these events.

Launch events can hype your company’s latest, greatest work and generate significant publicity in traditional forms of media and social media alike. These can position your brand as a leader and innovator in your market space, giving you the opportunity to both generate immediate sales in the form of preorders and to attract attention from stakeholders.