A landing page is a page or pages on your website designed and executed specifically to compel readers to engage with a call-to-action.

A landing page integrates with your digital advertising and marketing strategy, providing a destination to capture leads that can potentially generate sales. These are often visually appealing and engaging, compelling a visitor to read on and to either purchase a product or service or to give information, such as a name and/or email address, that will allow for future conversations. 

Your landing page(s) can capture valuable customer information, giving you more data and more insight into who is engaging with your digital advertising and marketing efforts and why. Landing pages can also directly lead to sales, giving you instant revenue and the ability to reconnect with those customers for future promotions, sales, or offers.