Internal public relations refers to the communications efforts happening within your organization, out of public or mass media view.

Internal public relations inform your shareholders, investors, employees, suppliers, distributors, retailers, and other stakeholders of company news and can build morale and set expectations while also cultivating relationships. Company holiday parties, which typically involve speeches or “state of the union” type addresses from executives provide excellent examples of this. 

Internal public relations keep your employees happy and informed. By keeping your employees up to date and establishing a two-way street of communication within the organization, you can cultivate better, more motivated, and more effective business operations. And just as public relations can help shape the narrative of your company in the public eye, this branch can do the same for current employees.