Interactive content facilitates engagement between a computer and a computer user(s) by providing a two-way flow of information.

Interactive content gives modern marketers a way to engage their audience with quality experiences that capture insights and provide useful information. Content is deemed interactive when a user’s choices and decisions prompt feedback in the form of a response from the computer. In this way, the content becomes multi-dimensional, as different choices lead to different results and outcomes.

Interactive content can present great differentiation from competitors by attracting your prospects and customers alike in a unique, variable manner. The audience participates instead of passively reading or listening. By providing unique interactive content, you can capture their attention, giving them a fuller picture of the benefits you offer. Through quiz- or assessment-based forms of interactive content, businesses can evaluate user preferences and intent to determine what users found interesting or valuable.