Guerrilla advertising is a strategy which relies upon the elements of surprise and/or other creative, unconventional means to promote a product or service.

Guerrilla advertising was popularized in 1984 by Jay Conrad Levinson’s book “Guerrilla Marketing,” which describes cost-effective, creative ideas for business owners to reach new customers. The technique utilizes direct, unexpected contact with people in an effort to generate an emotional reaction, such as graffiti or flash mobs.

Guerrilla advertising is personal and impactful, generating a strong, memorable response for consumers. This technique gives your business the ability to be creative and to showcase your products, services, or values in unique places and in unique ways. Executed correctly, this form of advertising is highly shareable as well, potentially generating massive reach online and on social media.