Growth, in sales, refers to an increase in a company’s net sales during a pre-determined and fixed period of time.

Growth focuses on a business’ net sales — its total revenue less returns, allowances, and discounts — over a given timeframe. Understanding your business’ sales cycle and seasonality, in conjunction with the sales data your team collects, allows you to set realistic goals and to make data-driven decisions that can influence future sales and opportunities for growth. 

Growth means you’re bringing new customers in the door while also likely increasing the amount of purchases from existing or returning customers. This occurs through acquisition, retention, referrals, and advocacy, signifying a strong, reliable sales process from your business. Growth — whether quarter-to-quarter or year-to-year — provides a powerful indicator of a healthy, successful business.