An event is a gathering of professionals in a common physical space to educate, to increase mindshare, to network, to display their products and/or services, and to generate leads or accelerate pipeline for future business.

Common business events include board meetings, banquets, conferences, trade shows, exhibitions, and more. These can be internal (board meetings) or external (trade shows) and can involve education, sales, marketing, multimedia, and more channels of communication to properly showcase your ideas, products, and services.

Events can both build your brand and directly acquire customers, functioning as sales funnels, think sessions, educational conventions, and more. Whether you’re arranging or attending, you can promote your business and cultivate a strong, positive public image through networking and event participation.