Editorial public relations uses print and social media to distribute your company’s message. Traditionally, this involves newspapers and magazines but has evolved to also include blogs, social media, and strictly online publications. This work can involve product reviews, news releases, company hires/announcements, and more.

Editorial public relations can amplify your company’s voice within an audience ready to hear it. Distributing your company’s message through newspapers and magazines helps generate credibility while also reaching prospects by the hundreds or thousands. This allows you to reach new people in new places, all while doing so through a credible, accessible source.

References

https://www.apexpr.com/value-editorial-content/

https://prsay.prsa.org/2018/08/08/a-pr-pros-guide-to-creating-and-maintaining-an-editorial-calendar/

https://www.prdaily.com/why-separating-editorial-and-marketing-is-essential-for-pr/