Corporate public relations teams handle a variety of duties, from connecting with media outlets to writing press releases to handling crises and more. Within this field, these processes have clear guidelines, workflow, and roles, giving framework to your company’s communications.

Corporate PR dictates how your company’s communications outreach and response flows from top to bottom. It sets policy, direction, and staff, allowing you to work quickly and efficiently throughout your PR efforts. In both good times and bad, a prompt, efficient staff will help you dictate the public narrative, maximizing impact or minimizing damage.