Content sharing puts the content from your website or blog onto social media, allowing users to click a link, photo, or video to come to your site and learn more about a given topic. This can be integrating into social media advertising efforts or shared by third parties/influencers as well, giving you a scalable platform to reach your audience online.
Content sharing provides a powerful outlet for your business to let its voice be heard and to establish itself as a thought leader in your space. By linking to longer-form website/blog content, your audience receives a deeper look at who you are as a company and what you think. Secondary benefits include referral traffic, engagement, audience-building, and future collaboration opportunities.