A conference involves a large number of participants, from presenters to special guests to prospects and/or fans. Conferences run for one or more days and can be anticipated at the same time every year, such as San Diego’s Comic-Con or the E3 Expo. These can be invite-only or open-to-the-public, giving some flexibility to the type of presentation, layout, and products/services on display.
Conferences afford a unique opportunity to connect and network with professionals in your space while also potentially engaging fans and prospects to generate leads. With massive amounts of foot traffic, conventions allow you to reach a high volume of potential customers face-to-face in a short amount of time, while also providing an abundant platform to showcase your brand.