Augmented reality refers to an interactive experience of the real world, supplemented by computer-generated information, oftentimes auditory, visual, haptic, or olfactory.

Augmented reality adds digital elements to your customers’ real-world surroundings, usually through a smartphone, tablet, glasses, or similar device. In doing so, this provides the user a composite view of the world around them, enhanced by their actions through the use of highly specific and responsive technology. This can facilitate learning, engagement, entertainment, or any combination thereof.

Augmented reality can create an experience that engages users unlike any others. By combining multiple forms of engagement — visuals, audio, haptic feedback, olfactory, somatosensory — into their real world, this technology can differentiate your brand, generate a greater amount of referrals for your business, and increase sales.