Alternative advertising is advertising which utilizes non-traditional media and presentation.
Alternative advertising places your brand’s message in non-traditional locations, such as parking meters and bathrooms. Rather than relying on billboards or public transit, alternative advertising seeks out less common media to reach your target audience.
![](https://marketreadyindex.com/wp-content/uploads/2021/02/MRI-_0072_9.1-Alternative.jpg)
Alternative advertising can give you a distinct advantage over your competitors, exposing your company to new audiences in new places. With alternative advertising, creativity is rewarded, giving you the opportunity to make a memorable impression that can lead to a conversation.
References
https://en.wikipedia.org/wiki/Alternative_media
http://www.murphymediagroup.com/ooh-media/alternative-advertising/
https://www.monash.edu/business/marketing/marketing-dictionary/a/alternative-advertising