Advertising is a form of marketing communication which involves sponsored, paid messaging to promote a particular product or service with the intent of directly producing a sale.

Advertising is how a company encourages people to buy their products, services, or ideas. An advertisement (or “ad” for short) is anything that draws attention toward these things. It is usually designed by an identified sponsor and performed through a variety of media, including television, radio, newspapers, magazines, social media, and as billboards in streets and cities.

Powerful, effective advertising leads to more sales, which leads to more money for you and your business. In a bigger-picture sense, advertising can complement your brand and its vision, helping you stand out among the competition with widely distributed, prominent representations of your products and/or services.