Action, or a call-to-action (CTA), is an instrument that encourages a targeted audience to execute a desired behavior.

Action catalyzes your audience to engage with your company in a pre-defined and desired manner. By presenting them with an activity (“Call Now,” “Click Here,” “Message Us,” etc.), your business can motivate prospects to directly enter your sales funnel and move closer to becoming customers. 

This represents a vital element to your business’ success, as it directly relates to conversions as sales. An asset with a strong CTA will generate better return on investment (ROI) for your business while also providing valuable data for future and/or repeat customers in the future.