Client: Dunkin’

The impact of this form is excellent. In this analysis, persona(s) appear to be emotionally involved, effectively engaged, and have been presented some benefit statements. Persona(s) appear to be properly targeted.

The visual appeal is excellent. In this evaluation, the art direction is sound, and the graphic design supports the objectives. In addition, the style is relevant, the use of color makes sense, and the imagery supports the message. Overall, the visual creates positive synergy.

The statement contained in this form is excellent and communicates clearly. The statement appears to connect with the audience In a language they respond to and promotes engagement.

In the broadest context, the content is excellent. In this form, the content provides a well-designed construct providing meaningful words, captivating audio, relevant video, delivered by memorable talent that provides cohesion.

The message is excellent, meaning that the sender provides a foundational understanding that is relevant to the receiver. The continuity is visible, in relation to other evaluations, applying appropriate voice, and providing a functional depth of understanding.

Based on the defined persona(s), the call-to-action is viewed to be poor by providing an inappropriate catalyst for response in addressing no stated need, want or desire that fails to motivate the audience resulting in no activity.

The persona(s) perception for this form is trending to excellent reaching a general market and uniquely resonating with the audience. It is the analyst’s perspective that the form establishes a differentiated offering that clearly challenges the category.

The brand is evaluated as excellent by strategically implementing key characteristics and fulfills the brand promise. This form applies basic brand guides, which builds affinity. This form also presents differentia and creates the highest probability for recall with persona(s).

The schema presented in this form is great. In relation to stated objectives, we find the schema provides a purposeful structure and facilitates processes in order to generate an absolute synergy between the form and persona(s).